Elevating Influence in a Competitive Corporate Landscape

Client Profile:

Mid-career professional in the pharmaceutical industry, recently joined a large, high-performing organization where internal competition for visibility and advancement is fierce.

The Challenge:

Despite her talent and experience, our client faced two major hurdles:

She was new to the company and virtually unknown internally. Her colleagues were all strong performers with similar credentials, making it hard to stand out.

She needed a way to differentiate herself quickly and meaningfully—without relying on years of passive relationship building.

Our Approach: We started with clarity: defining her personal brand. This wasn’t about buzzwords or vague mission statements. It was about getting real:

Who is she, really?

What does she believe in?

What does she actually bring to the table that others don’t?

What unique perspectives does she have about her role, her industry, and the way things should work?

Once we nailed her message, we gave it a home: LinkedIn.

Her content focused on leadership, innovation, and thoughtful takes on industry trends. It wasn’t just noise—it was rooted in her values and expertise. But we didn’t stop there. We built a strategic outreach plan that used her external network to access internal connections.

That included:

Identifying key players within her company. Finding mutual connections outside her company to introduce her. Setting up intentional conversations that aligned with her strategic goals.

The Results:

In just a few months, her internal visibility shot up. She built strong relationships across departments. Her name came up in rooms she hadn't even entered. Most notably, a senior colleague she connected with was launching a project that directly aligned with her interests. Thanks to her strong brand and strategic positioning, she got herself invited in as a part-time contributor.

The kicker? Her current boss supported it enthusiastically—not only because it helped her grow, but because it made her whole team look good.

And the LinkedIn buzz? Let’s just say, when someone introduced her in a meeting with, “If you’re not following her on LinkedIn, you’re missing out,” we knew we were onto something.

Looking Ahead:

Her brand now resonates not just within her company, but across the industry. Whether she stays or goes, she has options. She’s no longer just another qualified employee—she’s a recognized voice.And she did it by doing the unsexy, thoughtful work of figuring out who she is and making sure people knew it.